In 2015, Halloween falls on a Saturday which means more adults and children will be participating in the event. Halloween has grown to become one of the most popular holidays of the year.
Americans consume 15 billion quarts of popped popcorn annually or 49 quarts per man, woman and child
Approximately 70% is eaten in the home (home popped and pre-popped) and 30% outside the home
The peak period for popcorn sales for home consumption is the fall
It is also the time of year with the most sales of candy
The holiday has become more of an adult event than ever before